How do we collect your data?

Your personal data (“Data”) are valuable assets that must be preserved. Therefore, you need to know exactly how they can be used. That is why we created this Privacy Policy (“Policy”).

Through your navigation on our websites

We collect Data when you access our websites, perform searches, participate in promotions, online events, fill out forms such as submitting comments, requesting services, or joining mailing lists.

We also collect your Data when you access our websites via your computer, cell phone, smart TV, and/or other access devices. The data collected from your access include: your approximate location (latitude and longitude), your IP address, information about your access device (such as unit identifier, advertising identifier, name and type of operating system), information about your internet connection, your browser type, and the pages and content you access.

Using cookies

Cookies are used to observe visiting habits. They allow us to remember your preferences, deliver ads, and analyze audiences.

What are cookies?

Cookies are small text files sent and stored on your computer. These small files serve to recognize, track, and store your navigation as a user on the Internet.

Why do we use cookies?

The use of cookies to track and store information allows us to offer a more personalized service, in accordance with the characteristics and interests of users, even enabling the provision of specific content and advertising for each person, benefiting the user experience.

In general, cookies are used to:

  • Provide differentiated services by remembering who you are and what your browsing habits are;
  • Calculate the audience size;
  • Measure certain browsing patterns by mapping the areas you visited and your overall visiting habits. We use this information to verify our users’ browsing routines, and thus offer increasingly personalized content and/or services;
  • Facilitate and speed up form filling. The information contained in each user’s cookies may be used to pre-fill existing data collection forms.

Categories of cookies

Strictly necessary

Necessary for the website’s operation. They allow you to browse our websites and use the features (e.g., security cookies to authenticate users, prevent the fraudulent use of login credentials, and protect user data from unauthorized third parties).

Performance

These cookies usually collect information anonymously and allow us to determine information such as the number of visitors to a page, how visitors arrived at the site, and the pages accessed.

Functionality

These cookies allow Haco to remember information about user behavior and preferences, such as the chosen language.

The loss of information stored in a preference cookie may make the website experience less functional but will not prevent it from working.

Advertising and targeting

Haco uses some cookies for advertising purposes. This is done to deliver ads and run advertising campaigns tailored to a specific audience. Through these, it is possible to deliver ads according to your consumption profile on the website.

Use of third-party cookies

Technology service providers may use their own cookies on the Sites, with our authorization, to provide services. These cookies will collect your Data on our properties for the purposes outlined in our Privacy Policy.

How to change or block cookies

Most browsers are set to automatically accept cookies. However, you can change the settings to block cookies or alert you when a cookie is being sent to your device. There are several ways to manage cookies, including creating a general block for cookies, blocking cookies from a specific site, and even blocking third-party cookies in relation to a site. Blocking all cookies will affect your experience as it will not be possible to identify your preferences and recommend relevant content and advertising.

Check your browser’s instructions to learn more about how to adjust or change your settings, remembering that the desired configuration must be replicated on all devices used to access the Sites (such as computers, smartphones, tablets). If you wish, consult the links below to change cookie settings in the main browsers:

Can I revoke my consent?

If you have not changed your browser settings, you consent to the use of cookies when accessing our Sites. We will store a cookie on your computer or device to remember you on your next visit. Our cookies have an expiration date, but it is reset each time you visit our website. If you want to revoke your consent at any time, you must change your browser settings.

What if I want to request or delete my data?

You can request your Data at any time. You have the right to receive it in a simplified format.

You can also request the deletion of your Data. Within 180 days, we will permanently delete it.

After deletion, Haco may retain your Data only (a) for the time necessary for judicial, administrative, and arbitration proceedings, (b) to comply with legal and/or regulatory obligations, (c) for the regular exercise of rights, such as enforcing Haco’s rights based on the applicable service contract and/or Terms of Use, or (d) in anonymized format.

You can contact us by phone at 0800 704 5670 or via email at sac@haco.com.br.

How do we use your Data?

Communicating with you

We collect your Data to improve our services and products, respond when you contact us, and keep you informed about relevant topics.

  • Respond when you contact us, as per the relationship established with you;
  • Conduct surveys and research to test, troubleshoot, improve, or evaluate our Services and Products;
  • Communicate about events, promotions, and/or announcements via email, text messages, messaging apps, and phone calls (including telemarketing);
  • Inform you about changes to our terms, services, or policies (including this Policy); and
  • Offer new Services to you via email, text messages, messaging apps, and phone calls (including telemarketing).

Personalizing your experience

Your Data helps us create a more personalized experience by selecting content and advertisements according to your interests.

  • Select and personalize ads for you, on or off our Site;
  • Customize the content and advertising we display on our Site;
  • Make inferences about content and topics that may interest you; and
  • Identify and recommend Haco content, products, and services that may be of interest to you.

Fulfilling our legal and regulatory obligations

Your Data may be necessary for us to comply with legal and regulatory requirements, whether judicial or administrative.

  • Comply with legal, judicial, and administrative requirements and orders from competent authorities; and
  • Take or initiate legal, judicial, and administrative actions to defend our rights, including in any judicial or administrative proceedings.

With whom do we share your Data?

We may share your Data with third parties that adhere to our security and confidentiality standards.

Third Parties

Your Data may be shared with the following third-party categories (below) in accordance with this Policy and applicable legislation, for the purposes outlined below.

Marketing automation platforms:

To store your Data and automate the process of sending email marketing, SMS, and telemarketing. In these circumstances, your Data will be stored and processed on third-party platforms that may be located in Brazil or abroad.

Marketing service providers:

To offer relevant advertisements to your profile via email marketing, telemarketing, and SMS, we use third-party services.

Government Authorities:

To (i) comply with legal, judicial, and administrative requirements and orders from competent authorities, and (ii) take or initiate legal, judicial, and administrative actions to defend our rights under this Policy, including in any judicial or administrative proceedings. Government Authorities include law enforcement agencies, public entities, and/or other government organizations.

Business Partners:

To (i) improve our Services; (ii) expand our business; (iii) develop new business.

How do we protect your Data?

In addition to processing Data in accordance with this Policy, we also collect and process your data in an anonymized manner, meaning you are not personally identified.

We adopt practices aligned with technical and regulatory market standards for data security and privacy, with comprehensive actions in technology and organizational processes.

Our measures to preserve your Data from unauthorized access, use, alteration, disclosure, or destruction include physical and logical protection of assets, encrypted communications, access management, secure software development practices, and internal compliance policies.

These controls are continuously reviewed to keep up with and respond to the threat landscape on the Internet. However, we cannot guarantee that our Services will be completely inviolable. But rest assured, we have teams prepared to promptly detect and respond if an event or incident compromises the security of your Data or our Services.

Changes to the Policy and contact

We are constantly improving our Privacy Policy, and changes will be reflected on these pages. So, before using any of our Services, take a look at them. You will always be notified of any changes, either through notices on our Sites, email, SMS, or other means.

When we publish changes, we will update the date of the last change (January 31, 2022).

Remember: By continuing to access the Services after such changes take effect, you agree to be bound by the new version of the Policy.

If you have any questions or concerns about our Policies or how we handle your Data, please contact us via phone at 0800 704 5670 or via email at sac@haco.com.br.